This work was supported in part by the National Science Foundation under IIS–1211277 and IIS–1159679, by a research grant from Google, and by the Center for Advanced Study in the Behavioral Sciences at Stanford University.Or, what we write about what we write about what we eat;
One–star reviews are trauma narratives that help cope with face threats by portraying the author as a victim and seeking solace in community. Positive reviews appeal, presumably light–heartedly, to the author as an addict suffering from cravings for junk foods, non–normative meals, and other guilty pleasures. Reviews of expensive re[staurants] use more complex words and wordy reviews to portray the reviewer as educated and possessed of higher linguistic capital, and use the language of sensuality to emphasize the reviewer’s credentials as a sensualist. Across multiple variables, online review narratives reveal the reviewers’ concern with face and the presentation of the self. Even the fact that reviews show a stronger positivity bias than general text suggests that reviews reveal a tendency toward positive self–presentation.Bon appétit.