The plaintiffs can't recover funds already lost, the judge ruled, so Mr. O'Bannon himself wouldn't receive any windfalls under the class action. But a successful suit could force the NCAA to change the way it does business and cut players in on burgeoning TV-rights deals. (The plaintiffs aren't seeking any athletic-ticket or donation funds.)That's Ed O'Bannon, formerly a UCLA basketball prodigy, who objected to his image being used to enrich the NCAA, while he earned zero;
The lead plaintiff in the case is Ed O'Bannon, a former basketball star at UCLA who works at a car dealership in Nevada. Mr. O'Bannon filed the suit in 2009 after he saw an avatar that looked like him depicted in an NCAA-branded videogame. He claimed it was unfair that the NCAA could license his image for a videogame or sell broadcast rights to games in which he played while prohibiting him from receiving any proceeds.So, he bears the costs of suing for his rights, but can't be compensated?