Taco Bell is planning to test the waters of the fancier, fast-casual restaurant scene with a new restaurant called U.S. Taco Co. and Urban Tap Room.
In addition to fancier food, the new restaurants will also have booze.
....'A year ago, we conducted an extensive study on our consumer segmentation and identified a separate consumer group that simply was not going to visit quick service restaurants, at all,' Jeff Jenkins, Taco Bell senior brand manager, said in a statement. 'The result is U.S. Taco, a new concept sit-down restaurant that offers the best fusion of American-inspired flavors in tacos, fries and shakes for that emerging demographic of edgy foodies looking for a unique dining experience.'
....Then there's the booze - in addition to beer and wine, there's also a booze-infused milkshake called the 'Mexican Car Bomb,' which is made with vanilla ice cream, tequila caramel sauce, chocolate flakes and Guinness stout.Me gusta.