The chain, best known for its Frappaccinos, will have U.S. workers write "Race Together" on cups. Starbucks also plans to start publishing "conversation guides" on the topic, with questions like "How have your racial views evolved from those of your parents?"
During its annual meeting in Seattle, Schultz said the company is trying to use its massive reach for good: "Some in the media will criticize Starbucks for having a political agenda. Our intentions are pure."As CEO of a publicly traded corporations his intentions are supposed to be aligned with his shareholders; to improve the profitability of their company. To do otherwise is pure imbecility.