Columbia; the germ of the motion

Taxi drivers in the South American nation's major cities take to the streets, but not to serve the customers;

On Wednesday, July 29, cab owners and drivers took to the streets of Bogotá, Cartagena, Cali, and Pereira to go on strike and protest the unregulated competition they face [from Uber].

.... Major traffic jams ensued in the Colombian capital, Bogotá, as taxi drivers inched through streets.

So, Uber took the opportunity to polish its image;

In response to the strikes, Uber launched a campaign, called #ColombiaNoPara (#ColombiaDoesn’tStop) giving all its users two free rides “to support the mobility” of all Colombians.

And give Columbians a taste of free enterprise. Of which there has usually been a shortage in South America.