It has legs? Then
they're insurable;
[Maria] Makara is among so-called pet parents fueling a $600 million industry
in North America that’s growing at triple the pace of U.S.
accident-and-health coverage, drawing investment from companies
including Toronto-based Fairfax Financial Holdings Ltd. and Nationwide
Mutual Insurance Co.
Fairfax, run by value investor Prem Watsa, agreed this year to buy
Pethealth Inc., North America’s second-largest pet insurer, for C$100
million ($88 million). The Oakville, Ontario- based firm provides pet
pharmaceuticals, microchips for animal identification, and insurance
that covers everything from behavioral therapy to a reward for the
return of a runaway pet.
“It’s a nascent industry and demographically it has legs, especially
with the adoption of pets as family members,” Fairfax President Paul
Rivett said in a telephone interview.
And it didn't take Barack Obama to get it operating.
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