And very little time--24 hours--at that, for whiskey not aged in oak for years
“Customize your whiskey in 24 hours,” the product page reads. “It’s your whiskey, drink it the way you want.”
product is the brainchild of a Portland-based company called Time &
Oak. They argue that the best and most expensive whiskeys are made
after they are aged in quality oak barrels. But if you can’t afford to
buy the finest whiskeys, you can probably settle for their Whiskey
Elements, which are nothing more than specially designed oak sticks.
simply adding the stick to a bottle of cheap whiskey, they claim that
you can replicate the taste of high quality liquor in no time at all.
That’s because their ‘accelerated transpiration through capillary
action’ can properly age cheap whiskey into a quality one by filtering
impurities and infusing additional wood flavor in the spirit.
It's this simple;
“Wood barrels are really only good at containing the whiskey, because
the wood is cut vertically so that the capillaries aren’t exposed to the
liquid; otherwise the whiskey would slowly seep out the sides of the
wood like a wet paper bag.” So they designed a product that takes
advantage of ‘transpiration through capillary action’ by cutting the
wood horizontally. The horizontally cut ‘element’ of wood provides a
shorter distance for whiskey to travel through its repetitive exposure
to the capillaries, so it matures much faster and becomes of a much
higher quality. They call this ‘accelerated transpiration through capillary action’.
And, through another modern invention--crowd funding
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