At McDonalds, because their bottom line suffers when they don't give the customer what he wants;
Jeff Stratton, president of McDonald's USA, said the chain introduced several new products and limited-time offers this year to give customers more variety.
"The pace of product introduction in my opinion: too fast," he said Thursday afternoon at an investor meeting at the company's Oak Brook, Ill., headquarters.The investors were concerned. There might be a lesson there for another Chief Executive, but we doubt he'll catch on.
Mr. Stratton said McDonald's plans to beef up training for crew members. Early next year the chain also is rolling out a new customer feedback system to all 14,000 U.S. restaurants. It said the system will get customer complaints directly to its restaurants so problems can be fixed quickly.Because if they don't fix the problems the customers go across the street to Burger King or Wendy's. No mandated purchases at all.