Perhaps
this should be added to the
Lagging Economic Indicators;
The auto-show model has made a roaring comeback.
After several
lean years, some car companies have doubled their use of so-called
product specialists, These aspiring fashion models or actors earn as
much as $1,000 a day for staffing the companies’ displays and answering
questions about their vehicles while looking better than almost anyone
else around. For a single show, their services can cost an auto maker
hundreds of thousands of dollars.
Not just pretty faces, they also stand and gather intelligence;
“What are consumers saying?” said Ms. [Hedy] Popson [a model agent], referring to one of the
many questions car makers ask her company, Productions Plus. “Are they
interested in the economy anymore? Do they want brighter colors? What do
they think of the aesthetics, the style, the design?”
“The
minute the consumer leaves, the product specialist is downloading all
that [information], either on an iPad, an iPhone, by text, because that
is their job,” said Ms. Popson, who oversees 300 or more models at a big
show like the North American International Auto Show, which kicked off
here this week.
That'll disappoint many a guy.
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