Wednesday, March 12, 2014

Una palabra, Ben

The idea is to bring wine to places it hasn’t been able to go before, for example, big sports and musical events where glass bottles or containers are not permitted. This single dose plastic glass is not an attempt to compete with the bottle, rather it gives the opportunity to increase sales, breaking the limitations associated with traditional wine glasses.
Inova Simple Inspiración, a company with roots in San Pedro Alcántara, has an exclusive licence to the technology to produce these novel glasses in Europe and Asia. ....
The Quart Vin plastic glass is made from 39 grammes of PET, can hold 187 millilitres and can keep wine for up to 12 months. “It has the same thickness and weight as a glass wine glass,” explains the co-owner of Inova. The plastic glass can be used by wineries or other companies who want to create a brand buying from third parties. This final point is what Inova is making its own brand, ‘La Copita’, made with Spanish wine from La Mancha . From the first production that will go out in March, 80,000 units will be sold under this brand name in foreign markets.

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