Thick, those Norwegian skulls

Too bad they can't cut down some of their old growth forests for two-by-fours;

Every year the state spends millions of kroner on public information campaigns, on topics as diverse as urging Norwegians to eat more vegetables to observing speed limits. New research suggests it’s all a waste of taxpayers’ money.

[Norway's statistical agency] NOVA researchers had studied whether Norwegians who received information from welfare agency NAV about pensions actually remember what they were told. Jakobsson said the researchers were surprised that those who received and read the campaign literature neither comprehended it nor had a basis to learn more later.

“We thought that when folks read the material they would learn at least a little, and have a better basis for learning more later,” he told NRK. “But our results show that they read the material, learned a bit but had forgotten it just four months later.”

And even the simple stuff didn't register;

... like the roadside warnings urging motorists to remember to use their seatbelts, also have little effect and mostly only subsidize the advertising industry.

Which was probably the motive (our bold above) to get the information distributed in the first place.