In the late 1970s, Americans of all ages drank, on average, about one glass of milk a day. Thirty years later that was down to about two-thirds of a glass. And it is not just adults who are giving up on cow’s milk. Over the same period, children aged 2 to 12 years cut their daily milk intake from 1.7 glasses to 1.2.
At first, consumers turned to soy milk as their preferred dairy replacement. Recently, though, almond milk has been catching up. In another report, FoodNavigator-USA.com noted that soy milk sales fell in 2012 while almond milk sales grew 79%.However, even The Fable of the Bees is subject to elasticity of demand;
A decreased availability of honeybees, essential for pollinating the almond crop, is a more worrisome threat. For several years now, bees have suffered from a mysterious colony collapse disorder (CCD). Scientists have tracked several possible causes, including mites, microbes, pesticides, modern beekeeping practices, and even electromagnetic radiation. Relatively new pesticides called neonicotinoids are the latest suspects.
.... Beekeepers are losing some 30 percent of their hives each year. In response, they have doubled their usual fees.