Sales of Durangos are up 59% since Anchorman Ron Burgundy has been pitching them. Maybe he can do something for combines now;
Just in time for the holiday gift-giving season, the Ram Truck brand is launching a new photography book with National Geographic titled, “The Farmer in All of Us: An American Portrait.” The book is available for purchase now for $45 atwww.ramtrucks.com/outfitter and will be in retail stores beginning late spring 2014.
The 300-page coffee table book is a beautiful and comprehensive collection of original agriculture and farming photography, including many of the images commissioned by the Ram Truck brand for its “Farmer” Super Bowl commercial inspired by Paul Harvey’s “So God Made a Farmer” essay. Every book purchase backs a minimum contribution of $25,000 by the Ram Truck brand to the National FFA Organization’s “Give the Gift of Blue” program, which donates traditional FFA blue corduroy jackets to members who would not otherwise be able to own one.Another tragedy averted by corporate charity.