At least
it is in China (or so Ford hopes);
Kumar
Galhotra, president of the Lincoln division, said the spacious rear
seat and luxury amenities were designed specifically for Chinese
consumers, who consider riding in the back to be the height of opulence.
He
said that focus groups in China were generally impressed by Lincoln’s
American heritage and image. “They thought of the brand as very
presidential,” Mr. Galhotra said. “That word came up again and again.”
Ford
started selling Lincolns in China last fall, and the prestige of
introducing a new full-size sedan is expected to help the brand build
momentum.
And
while Lincoln lacks the cachet of BMW or Mercedes-Benz in the United
States, the Chinese market offers the brand a fresh start. “It doesn’t
carry any baggage over there,” Mr. Phillippi said.
Poor choice of words, Mr. Phillippi; where will the golf clubs go?
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