YouGov, don't quit your day job

[Yes, Prime Minister's Jim] Hacker: Don't tell me about the press. I know exactly who reads the papers: The Daily Mirror is read by people who think they run the country; The Guardian is read by people who think they ought to run the country; The Times is read by the people who actually do run the country; The Daily Mail is read by the wives of the people who run the country; The Financial Times is read by people who own the country; The Morning Star is read by people who think the country ought to be run by another country; And The Daily Telegraph is read by people who think it is.

Survey says;

A typical Morning Star reader is a working-class cat-owner whose favourite band is Pussy Riot, data from polling company YouGov has claimed.

The agency launched YouGov Profiler yesterday, a new tool which generates a user profile for brands, groups and organisations.

Based on a sample of 52 members of YouGov's panel who read the people's paper, it has generated a picture of "Morning Star Man."

He - and he is apparently likely to be male - lives in London, Yorkshire or the south coast and has less than £125 of spare income each month.

He is most likely to work in manufacturing - though law and the Civil Service are close runners up.

His favourite dishes are mutter paneer, lentil casserole and classic cheese and onion pasty and he shops at the Co-op.

Clad in Levi's jeans and a much-hated Primark jumper, he plays chess and keenly follows rugby league.

Morning Star Man is likely to make statements such as: "Basically, Marx was right." [bold by HSIB]

Thomas Piketty didn't even get second banana billing?