Passchendaele the beer

It's the day to remember the end of a war that started 100 years ago, so; Cheers?

With the centenary of the World War One upon us, the next four years will be a boom time for tourism, and Ypres, which peddles remembrance where once it sold linen, is cashing in.

On streets teeming with old soldiers and school groups, you can buy T-shirts proclaiming "I'm a Battlefield Relic", teddy bears in tin hats, and, perhaps most cynically, Passchendaele lager.

"When opening the bottle, please hold a minute of silence to commemorate those who fell on the battlefield," says the label.

"This is what God has given us," growls a grandmother selling chocolate poppies, "we make the best of it."