About 800 people were in line by 8 a.m. Friday — waiting in 15-degree, snowy weather — outside of Lakefront Brewery in Milwaukee to buy a limited edition Black Friday brew. In less than four hours, the brewery was sold out of its 5,000 22-ounce bottles, each of which sold for $15.Better than shopping;
Dave Armstrong camped out overnight after arriving at 9:30 p.m. on Thanksgiving with a propane heater and blankets. The 53-year-old seemed to have no interest in joining shoppers trying to take advantage of Black Friday deals at large retail stores.
"They are either waiting in line for a television or computer or whatever it is, and they've got to mess with the crowds, the pushing and shoving," said Armstrong, a vice president at a financial company in Milwaukee. "Here, it's a real orderly group but it's a fun group."As it should be. And Henry J. Kaiser would smile;
Lakefront Brewery owner Russ Klisch said the business would take in more money on Friday than on any other day during the year. He said he and his employees got the idea after they tried doing early tours for beer lovers on Black Friday a few years ago.
"They just came here to drink beer at 8 in the morning. So I figured at that point, it's time to make a beer for these people," he said.Find a need...and fill it up.