Take the BlaBlaCar and leave the driving to the
chauffeur...
that's a French word!
“The model we have was to create a massive European footprint, and
then a massive global footprint,” and later to make money from it, said
Mr. Brusson, the company’s chief operating officer.
BlaBlaCar was
originally called covoiturage.fr—simply the French word for
“carpooling”—but its founders changed the name to BlaBlaCar to ease
international expansion with a non-French brand they could own.
And
Uber,
Lyft and
Sidecar were taken.
The name
stems from the realization that in-car chattiness was an important part
of the experience. The company requires users to create a profile
describing their car and a series of personal characteristics such as
tolerance to pets, smoking habits and the gift of the gab, from “Bla” to
“BlaBla” to “BlaBlaBla.”
“Drivers’ profiles are usually very
exhaustive so you can choose people you feel will be a good fit,” said
Clément Gardette, 25, who regularly uses BlaBlaCar as a passenger and
driver.
La discrimination, quelle horreur!
The startup has sought to walk a finer regulatory line
than some of its peers. Because it keeps fees so low that drivers are
sharing costs rather than making profit, the company argues it is quite
different from a company like Uber, which also uses some nonprofessional
drivers and bills itself as “ride-sharing.”
Well, in France you need some ingenuity to get around the regulations. Of course, this wouldn't be possible without the predictability of
l'etat;
BlaBlaCar’s ascent has come partly on the back of a deteriorating
public-transport system across the continent. Europe’s prolonged
economic stagnation is depriving many governments of the ability to
maintain, let alone broaden, transport networks. France’s national audit
office has urged the SNCF to stop building new high-speed tracks
because many existing lines generate losses. Germany, known for its
superfast trains, is struggling with aging fleets and tracks. In
Portugal, the government recently had to shelve plans to build new
bullet-train connections.
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