Mr. Lessig’s open source plan underscores the importance of technical tools and engineers to campaigns in the crowded 2016 field. From contacting voters to gathering donations, candidates increasingly rely on sophisticated tools to shape their campaigns.As we posted yesterday, Robert Epstein thinks it's not the Valley's deep pockets, but the tweeks that will matter;
Before he even could launch his exploratory campaign, Mr. Lessig’s team had to develop software that could crowdsource campaign funding. He said he could not find an existing platform that met federal campaign regulations. If he meets his goal of raising $1 million, Mr. Lessig will kick off his official run for the White House on Labor Day, he said. Jimmy Wales, a Wikipedia cofounder, is managing his fundraising efforts. As of Thursday, Mr. Lessig had raised more than $400,000.
Mr. Lessig will also need Silicon Valley’s deep pockets. Mr. Lessig said he would meet with potential backers at an event organized by venture capitalist Steve Jurvetson and LinkedIn cofounder Reid Hoffman on Thursday.
Google’s search algorithm can easily shift the voting preferences of undecided voters by 20 percent or more—up to 80 percent in some demographic groups—with virtually no one knowing they are being manipulated, according to experiments I conducted recently with Ronald E. Robertson.He should forget the suits and cultivate the nerds.
Update: Epstein speaks with KTTH's David Boze and fills in some details that were edited out of the Politico story that is making waves in the world of politics.