Dozens
of female cab drivers in New York City donned pink scarves and cheered
as they lined City Hall’s steps Monday morning to help announce the
launch of SheRides, a women-only car service that will connect female
riders and drivers through an app.
The service was conceived by Stella Mateo, an entrepreneur who is married to Fernando Mateo, founder of the New York State Federation of Taxi Drivers.
“This ride matching service intends to empower women to take the wheel,” said Mateo, adding the service is also for women who might not be comfortable riding with male drivers.
Less than 3 percent of taxi and livery drivers in New York City are women, and women riders make up some 60 percent of those hailing a cab or requesting a car in the city, said Tamika Mallory, SheRides spokeswoman and civil rights activist.
“That’s a major disparity,” Mallory said, adding the company will allow women to become their own bosses, keep the money they earn and not face a pay gap that women in other industries face.
The service was conceived by Stella Mateo, an entrepreneur who is married to Fernando Mateo, founder of the New York State Federation of Taxi Drivers.
“This ride matching service intends to empower women to take the wheel,” said Mateo, adding the service is also for women who might not be comfortable riding with male drivers.
Less than 3 percent of taxi and livery drivers in New York City are women, and women riders make up some 60 percent of those hailing a cab or requesting a car in the city, said Tamika Mallory, SheRides spokeswoman and civil rights activist.
“That’s a major disparity,” Mallory said, adding the company will allow women to become their own bosses, keep the money they earn and not face a pay gap that women in other industries face.
The app, originally set to launch this week, has been
pushed back due to high demand, Mallory said. Mallory said the company
planned to start with 50 drivers, but after testing out the app last
week, found they would need at least 500 drivers to meet demand. The
number of women drivers on board has risen from 50 to 100 in the last
week, and the app will launch when 500 drivers are ready. No date has
been set.
- See more at:
http://www.metro.us/newyork/news/local/2014/09/15/women-ride-matching-service-launch-later-expected-500-drivers/#sthash.ODI6pROL.dpufDozens of female cab drivers in New York City donned pink scarves and cheered as they lined City Hall’s steps Monday morning to help announce the launch of SheRides, a women-only car service that will connect female riders and drivers through an app.
The service was conceived by Stella Mateo, an entrepreneur who is married to Fernando Mateo, founder of the New York State Federation of Taxi Drivers.She wanted to call it, SheTaxi, but there's (naturally, in NYC) a law against using 'taxi'. So, this seems like whistling in the dark;
Because they're only discriminating against men. The beasts!Hazel Dukes, president of the New York State NAACP, said the new service isn’t about “discrimination,” but “inclusion” of women in a male-dominated field. Civil rights lawyer Andrew G. Celli, Jr., who is representing the company, said that even though men cannot request a car, he doesn’t anticipate any legal issues pertaining to discrimination.
Dozens
of female cab drivers in New York City donned pink scarves and cheered
as they lined City Hall’s steps Monday morning to help announce the
launch of SheRides, a women-only car service that will connect female
riders and drivers through an app.
The service was conceived by Stella Mateo, an entrepreneur who is married to Fernando Mateo, founder of the New York State Federation of Taxi Drivers.
“This ride matching service intends to empower women to take the wheel,” said Mateo, adding the service is also for women who might not be comfortable riding with male drivers.
Less than 3 percent of taxi and livery drivers in New York City are women, and women riders make up some 60 percent of those hailing a cab or requesting a car in the city, said Tamika Mallory, SheRides spokeswoman and civil rights activist.
“That’s a major disparity,” Mallory said, adding the company will allow women to become their own bosses, keep the money they earn and not face a pay gap that women in other industries face.
The service was conceived by Stella Mateo, an entrepreneur who is married to Fernando Mateo, founder of the New York State Federation of Taxi Drivers.
“This ride matching service intends to empower women to take the wheel,” said Mateo, adding the service is also for women who might not be comfortable riding with male drivers.
Less than 3 percent of taxi and livery drivers in New York City are women, and women riders make up some 60 percent of those hailing a cab or requesting a car in the city, said Tamika Mallory, SheRides spokeswoman and civil rights activist.
“That’s a major disparity,” Mallory said, adding the company will allow women to become their own bosses, keep the money they earn and not face a pay gap that women in other industries face.
The app, originally set to launch this week, has been
pushed back due to high demand, Mallory said. Mallory said the company
planned to start with 50 drivers, but after testing out the app last
week, found they would need at least 500 drivers to meet demand. The
number of women drivers on board has risen from 50 to 100 in the last
week, and the app will launch when 500 drivers are ready. No date has
been set.
- See more at:
http://www.metro.us/newyork/news/local/2014/09/15/women-ride-matching-service-launch-later-expected-500-drivers/#sthash.ODI6pROL.dpuf
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