But that might be changing, as the slaves are in revolt;
Ed O'Bannon's lawsuit against the NCAA could go to trial this summer and change everything. Several Northwestern athletes are trying to start a union. And a lawyer jumped in the fray last week with a federal lawsuit on behalf of four players that calls the NCAA and five major conferences an "unlawful cartel" that illegally restricts players from making money while taking in billions.
In the meantime, the NCAA continues to pocket an average of $771 million a year in television rights to the basketball tournament and millions more in ticket sales. There's an official drink for the tournament, as well as an official wireless partner.Oh the heartbreaking inequality in America.