Wednesday, October 2, 2013

Never let a crisis go to waste

Use it to sell your cars;
Hyundai Motor will defer payments due from US federal employees affected by the partial government shutdown.
....Hyundai said affected employees who currently own its vehicles will be given a payment relief "for as long as they are out of work".
Employees looking to buy a new car will be given a 90-day payment deferral.
Hey, it's worked before;
Hyundai had offered a similar scheme, the Hyundai Assurance programme, during the peak of the global financial crisis four years ago to help consumers who had lost their jobs.
Many analysts have said that the move had helped the South Korean firm win customer loyalty and boosted its sales in recent years. 
Maybe they should come out with a Cruz-mobile.

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