Tuesday, April 15, 2014

Elevate the minimum, maximize the bootleg

When they aren't intimidating neighboring countries, Russians are learning some lessons in basic economics;
Illegal vodka accounted for 55 percent of the entire vodka market in 2013, Igor Kosarev, vice president of distiller Russky Standart, told Kommersant.
"Given the trend that we see now, by the end of the year this share will increase to 64 percent," Kosarev said.
Just as illegally produced vodka is increasing, there is an "avalanche of stores now selling alcohol without a license," said Alexander Mechetin, CEO of alcohol producer Synergy.
....The legal market has lost even more business since the state increased the minimum retail price of vodka from 170 rubles ($4.72) to 199 rubles for a half-liter bottle on March 11.
Sales of legal vodka in the lower price segment "have noticeably decreased" since that time, said Vadim Drobiz, director of the Research Center for Federal and Regional Alcohol Markets.
The true price will out.

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