If diversity is all San Francisco claims it is;
Linking pay to diversity is not as audacious as it sounds. Verizon, Dell, Coca-Cola and Kraft base top managers' pay on diversity initiatives, as do several hospitals and nonprofits. According to a report last year by Calvert Investments, 42 percent of the companies in the Standard & Poor's 100 index link executive compensation to diversity goals.
"As compensation is the principal performance incentive at any company, its alignment with diversity objectives conveys the importance of inclusion to high-level managers and helps ensure a focus on advancing diverse employees," the Calvert report said.
Linking diversity to executive pay only makes sense if the company sincerely believes that recruiting more women and minorities is not just good social policy but sound business strategy. Frankly, it's surprising more media companies don't do it....
So if a diverse workforce is key to a company's financial success....
And if it isn't 'key to a company's financial success'?
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