Doctor and board-certified anesthesiologist Jason Burke calls his fledgling business a medical practice on wheels, analogous to a physician with an RV offering X-rays, MRIs or mammograms, a mobile dentist, or a blood bank bus set up in an office building parking lot.
The idea, Burke said, is to bring relief to tourists with stomach-churning wooziness, headaches and body pains - symptoms that could ruin an entire day in Sin City.
"Many people come to Las Vegas with the intent to drink and have a good time," Burke said as he moved between patients seated on plush benches in the retrofitted, full-sized tour bus. The casino scenery passing outside the windows, the flat-screen TVs, the ceiling mirror and the aide in the suggestive nurse outfit? Hey, it's Vegas.
"I don't think that Hangover Heaven is promoting drinking. I'm not eliminating hangovers," Burke told The Associated Press. "The goal of the business is to get people back to their vacation. I'm decreasing the length of time they're going to be hung over."